{"title":"Purple Lingerie","description":"\u003cdiv class=\"collection-content\"\u003e\n  \u003cp class=\"collection-intro\"\u003eRich, regal and effortlessly sensual, purple lingerie blends luxury with a touch of mystery. From deep, opulent plum to soft, romantic lilac, purple flatters beautifully and brings a sophisticated, eye-catching elegance to your most intimate moments.\u003c\/p\u003e\n\n  \u003ch2\u003eWhy Choose Purple?\u003c\/h2\u003e\n  \u003cp\u003eLong associated with royalty and luxury, purple feels indulgent and sophisticated. Deep purples are dramatic and sensual, while softer lilacs and lavenders are gentle and romantic. It's a striking yet refined choice that stands beautifully apart from the usual shades.\u003c\/p\u003e\n\n  \u003ch2\u003eA Shade for Every Mood\u003c\/h2\u003e\n  \u003cp\u003eOur purple lingerie spans deep, regal plum and aubergine through to soft lilac and lavender, as well as vivid violet. Darker shades feel rich and opulent, lighter shades sweet and dreamy. Whatever the mood, there's a purple to suit it.\u003c\/p\u003e\n\n  \u003ch2\u003eStyles to Explore\u003c\/h2\u003e\n  \u003cp\u003ePurple appears across every lingerie style: lace sets, bodysuits, teddies, babydolls, basques and more. Deep plum lace looks especially luxurious, while lilac brings a soft, romantic feel, so you can choose a look from opulent to gentle.\u003c\/p\u003e\n\n  \u003ch2\u003eFit and Care\u003c\/h2\u003e\n  \u003cp\u003eCheck the size guide for the most flattering fit, with plus-size options widely available. Delicate fabrics like lace and satin are best hand-washed or washed in a lingerie bag on a gentle cycle, then dried flat away from direct heat to keep the colour rich.\u003c\/p\u003e\n\n  \u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n  \u003cdiv class=\"collection-faqs\"\u003e\n    \u003cdiv class=\"faq-item\"\u003e\n      \u003ch3 class=\"faq-question\"\u003eWhy choose purple lingerie?\u003c\/h3\u003e\n      \u003cp class=\"faq-answer\"\u003ePurple is associated with luxury and royalty. Deep purples feel dramatic and sensual, while soft lilacs are gentle and romantic, a refined, striking choice.\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"faq-item\"\u003e\n      \u003ch3 class=\"faq-question\"\u003eWhat shades of purple are available?\u003c\/h3\u003e\n      \u003cp class=\"faq-answer\"\u003eEverything from deep regal plum and aubergine to soft lilac and lavender, plus vivid violet. Check each product to find the shade that suits you.\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"faq-item\"\u003e\n      \u003ch3 class=\"faq-question\"\u003eWhat styles does purple lingerie come in?\u003c\/h3\u003e\n      \u003cp class=\"faq-answer\"\u003ePurple appears across sets, bodysuits, teddies, babydolls, basques and more, with deep plum lace looking especially luxurious.\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"faq-item\"\u003e\n      \u003ch3 class=\"faq-question\"\u003eHow do I care for purple lingerie?\u003c\/h3\u003e\n      \u003cp class=\"faq-answer\"\u003eHand-wash or use a lingerie bag on a gentle cycle, and dry flat away from direct heat to keep the colour rich and the fabric in good condition.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"BreadcrumbList\",\n  \"itemListElement\": [\n    {\n      \"@type\": \"ListItem\",\n      \"position\": 1,\n      \"name\": \"Home\",\n      \"item\": \"https:\/\/www.avanoir.com\/\"\n    },\n    {\n      \"@type\": \"ListItem\",\n      \"position\": 2,\n      \"name\": \"Lingerie\",\n      \"item\": \"https:\/\/www.avanoir.com\/collections\/lingerie\"\n    },\n    {\n      \"@type\": \"ListItem\",\n      \"position\": 3,\n      \"name\": \"Purple Lingerie\",\n      \"item\": \"https:\/\/www.avanoir.com\/collections\/purple-lingerie\"\n    }\n  ]\n}\n\u003c\/script\u003e\n\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Why choose purple lingerie?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Purple is associated with luxury and royalty. 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