Buying Guide

What Are the Best Sex Toys for Couples?

The complete couples sex toy buying guide: every category that works for two people, what each adds to partnered sex and how to choose together.

37%Research shows only around a third of women orgasm from penetration alone — toys bridge the gap
Vibrating ringThe most universally recommended starting point for couples who haven't tried toys together
Remote controlPartner control adds a new dynamic to both in-person and long-distance play
Any relationshipCouples toys work across all relationship and gender configurations

Introducing a sex toy to partnered sex is one of the most consistently well-received changes couples make to their sex lives. The right toy does not replace intimacy — it expands what is possible during it. The best couples toys are chosen together, used with genuine communication and matched to the specific enhancement each partner is looking for.

This guide covers every major category of couples toy, what each adds to partnered sex and how to approach the conversation and choice process together.

Why Couples Use Sex Toys Together

The most commonly cited reason is closing the orgasm gap. Research consistently shows that around a third of women with male partners reach orgasm during penetrative sex alone — and that clitoral stimulation significantly increases that figure. A vibrating toy used during penetrative sex to stimulate the clitoris is one of the most direct, practical ways to address this. This is not a criticism of any partner: it is anatomy. The clitoris is the primary pleasure centre for most women and penetrative sex does not reliably stimulate it.

Beyond the orgasm gap, couples use toys for variety, to explore power dynamics, for long-distance connection and simply because adding sensation from a different source produces more pleasurable experiences for both people.

The Best Categories of Couples Toy

Category What It Adds Works Best For
Vibrating cock ring Clitoral vibration during penetrative sex, erection support for the wearer Couples having penetrative sex where clitoral stimulation during intercourse is the goal. One of the most practical toys available for this purpose. Worn at the base of the penis, the vibrating portion sits against the clitoris during penetration
We-vibe style couples vibrator Internal and external vibration for both partners simultaneously during penetration Couples who want vibration for both partners during penetrative sex. One arm sits inside the vagina against the G-spot, the other stimulates the clitoris externally. The insertable design means both partners feel vibration during sex
Remote control / app vibrator Partner control of vibration from any distance, public play, added power dynamic Couples who want one partner to control the other's toy. App-controlled vibrators can be operated from the next room or across the world. Popular for public play, restaurant dates and long-distance relationships
Bullet vibrator Versatile external stimulation during foreplay or sex Any couple wanting to add clitoral stimulation to their existing activity without requiring insertion. The most versatile couples toy: can be held against the clitoris during penetration, used during oral sex or as part of foreplay for either partner
Dildo (with or without suction cup) Penetration during oral sex or in addition to other activity, strap-on use Couples who want to add penetration where it would not otherwise occur: during oral sex focused on the clitoris, in same-sex relationships, with a strap-on harness or during double penetration play
Restraints and light bondage toys Power dynamic, anticipation, heightened sensation Couples wanting to explore a dominant and submissive dynamic. Soft restraints, blindfolds and paddle accessories are a common entry point into BDSM-adjacent play that does not require significant expertise or investment
Massage candles and sensory toys Sensory variation, extended foreplay, relaxation into arousal Couples wanting to extend and deepen foreplay. Low-temperature massage candles, feather ticklers and massage oils extend the non-penetrative portion of a sexual encounter and increase arousal for both partners before other activity begins

How to Introduce a Sex Toy as a Couple

The most important factor in introducing a toy successfully is the conversation, not the toy itself. Bringing up the topic outside of the bedroom, framing it as something you want to explore together rather than a fix for something wrong and asking what each partner is curious about produces a very different outcome from producing a toy mid-session without prior discussion.

Starting with a toy that benefits both partners rather than one is a reliable approach for a first shared toy. A vibrating cock ring is frequently recommended for this reason: it provides erection support and enhanced sensation for the wearer and clitoral vibration for a partner with a vulva. Neither partner is being asked to receive something without also giving something, which makes the mutual benefit immediately clear.

For Long-Distance Couples

App-controlled vibrators and the accompanying apps from brands like We-Vibe, Lovense and similar have made long-distance couples play genuinely practical. One partner wears or uses the toy while the other controls vibration intensity and pattern from their smartphone via an app. This can be done across any distance with a Wi-Fi or mobile connection. For couples spending extended time apart, this technology closes a gap that nothing else fully addresses.

Six Tips for Choosing Together

Talk Before You BuyThe conversation about what each partner wants to try, what they are curious about and what they are comfortable with should happen before any purchase. Shopping together rather than one partner surprising the other is more likely to produce a toy both people genuinely want to use.
Start With Something That Benefits BothA toy that adds something for both partners in a first shared purchase avoids the dynamic of one person being asked to accommodate something primarily for the other. Vibrating cock rings and couples vibrators are designed specifically with this mutual benefit in mind.
Body-Safe Materials for Internal ToysAny toy used internally by either partner must be in body-grade silicone, borosilicate glass or stainless steel. This applies equally to toys used vaginally and anally. Non-porous, phthalate-free materials are the non-negotiable requirement for internal use.
Remote Control for Added DynamicIf adding a power dynamic or an element of surprise is appealing, an app-controlled toy gives one partner genuine control over the other's experience. This works in the same room — one partner controls while the other tries to react naturally in a social setting — or at any distance via an internet connection.
Match to Your AnatomyCouples toys like the we-vibe style insertable vibrator are designed around specific anatomy. They work best for penetrative sex between a penis and a vagina. Couples with different anatomy combinations should check the design carefully to confirm the toy works as intended for their specific configuration before buying.
Waterproof Opens More OptionsA waterproof toy (IPX7 rated) can be used in the bath or shower together. For couples, bath and shower use is a natural and relaxed setting for toy introduction. Waterproof also means the toy can be cleaned under running water rather than requiring careful surface cleaning.

Couples Toy Price Ranges

Vibrating cock rings from reputable retailers cost £25 to £60. Couples vibrators (insertable dual-stimulation designs) typically cost £50 to £120 for quality models from established brands. App-controlled toys for couples play start at around £60 and rise to £130 or more for premium designs with the most reliable app connectivity. Bullet vibrators for use together cost £15 to £35.

For more guides across specific categories, see all buying guides at Ava Noir, including dedicated guides to couples vibrators, remote-control toys and long-distance options.

Explore All Buying Guides at Ava Noir

From couples vibrators to remote-control toys and long-distance options — our complete buying guide library covers every couples category.

Explore dedicated guides for every couples toy category at Ava Noir's sex toy buying guides, including couples vibrators, remote-control toys and long-distance play options.

The Buying Guides hub covers every sex toy category in depth — for solo, partnered and long-distance use.

Browse every guide: Sex Toy Buying Guides at Ava Noir.

Frequently Asked Questions

What is the best sex toy for couples?It depends on what you want to add. For clitoral stimulation during penetrative sex: a vibrating cock ring or couples vibrator. For both partners to feel vibration during penetration: a we-vibe style insertable couples vibrator. For remote partner control: an app-connected vibrator. For long-distance connection: an app-controlled toy with Wi-Fi or Bluetooth connectivity. The best choice is the one matched to the specific experience you want to create together.
How do you introduce a sex toy to a partner?Bring it up in conversation outside the bedroom, framed as curiosity about something new to explore together rather than a fix for something wrong. Ask what each person is interested in and curious about. Shopping together or choosing based on a mutual conversation produces better results than a surprise introduction. Starting with a toy that benefits both partners simultaneously makes the shared benefit immediately clear.
Can sex toys improve a relationship?Research consistently shows that couples who introduce sex toys report increased sexual satisfaction. The effect comes from both the direct physical enhancement and the communication required to choose and use toys together. Discussing sexual preferences, trying new things as a team and paying attention to what produces pleasure for each partner are all associated with stronger sexual and relationship satisfaction.
What is the best app-controlled sex toy for couples?Look for app-controlled toys from established brands with reliable Bluetooth or Wi-Fi connectivity, a well-reviewed app and body-safe materials. The key features are: reliable connection that maintains over distance, a range of vibration patterns controllable from the app, body-grade silicone construction and rechargeable via USB. Budget app-controlled toys frequently have connectivity issues that undermine the core feature. Expect to spend £60 or more for a reliably performing option.
Do sex toys for couples work for same-sex couples?Yes. Most couples toys work across all relationship configurations though some are designed for specific anatomy. Vibrating cock rings and insertable couples vibrators are designed for penis-vagina penetrative sex. Strap-on harnesses with dildos, double dildos, bullet vibrators, app-controlled toys and remote-control toys all work across same-sex couples without anatomical limitation. Check the product design to confirm it matches your specific anatomy and intended use.