Ava Noir

Privacy Policy

Last updated: 4 June 2026

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This policy explains how we collect, use and protect your personal information when you visit our website, place an order or contact us. We know that buying intimate products is private, so we treat your information with care and only use it in the ways set out below.

1Who we are

Ava Noir is a trading name of The Amexa Group, a company registered in England and Wales under company number 16714235. We are the data controller responsible for your personal information.

2Information we collect

We collect the following types of information.

Information you give us

• Your name, billing address, delivery address, email address and phone number.
• Order details, including the products you buy.
• Account details if you create an account, such as your login.
• Any messages or queries you send us.

Information we collect automatically

• Your device and browser type, IP address and the pages you view.
• Cookie data, as explained in our Cookie Policy.

Information from others

• Payment confirmation from our payment provider. We do not store your full card details.
• Delivery status from our couriers.

3How we use your information and our lawful basis

Under UK data protection law we must have a lawful basis to use your information. The table below sets out what we do and why.

What we use it for	Lawful basis
Processing and delivering your order and taking payment	Performance of our contract with you
Managing your account and providing customer support	Performance of our contract with you
Dealing with returns, refunds and complaints	Performance of our contract and our legal obligations
Keeping records for tax and accounting	Legal obligation
Preventing fraud and keeping the site secure	Our legitimate interests
Sending marketing where you have agreed to it	Your consent
Improving our products, site and service	Our legitimate interests

4Marketing

We will only send you marketing emails if you have agreed to receive them. You can withdraw your consent at any time by clicking the unsubscribe link in any marketing email or by emailing us. Withdrawing consent does not affect emails we send about an order you have placed, such as dispatch confirmations.

5Who we share your information with

We never sell your personal information. We only share it with parties who help us run our business and provide your order, and only with the information they need. These include:

• Payment providers who process your payment securely.
• Couriers and delivery partners who deliver your order.
• IT, hosting and software providers who support our website and systems.
• Professional advisers such as accountants where needed.
• Authorities or regulators where we are required to by law.

Everyone we share data with is required to keep it secure and to use it only for the purpose we provide it.

6International transfers

We aim to keep your information within the UK and Europe. Where a provider stores data outside the UK we make sure appropriate safeguards are in place, such as a UK adequacy decision or standard contractual clauses, so your information remains protected.

7How long we keep your information

We keep your information only for as long as we need it. Order and transaction records are kept for at least six years to meet our tax and accounting obligations. Account details are kept while your account is active. Marketing consent records are kept until you unsubscribe. After these periods we securely delete or anonymise your information.

8How we keep your information secure

We use appropriate technical and organisational measures to protect your information, including secure encrypted connections, restricted access and secure payment processing. No method of transmission over the internet is completely secure, but we take all reasonable steps to protect your data.

9Your rights

Under UK data protection law you have the right to:

To exercise any of these rights please email us at info@amexagroup.co.uk. We will respond within one month. There is normally no charge.

10Children

Our website and products are for adults only. We do not knowingly collect information from anyone under 18. If you believe a person under 18 has provided us with their information please contact us so we can remove it.

11Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with a new last updated date. Please check back so you are aware of how we protect your information.

12Complaints

If you have a concern about how we handle your information please contact us first so we can put it right. You also have the right to complain to the Information Commissioner's Office, the UK regulator for data protection, at ico.org.uk or by calling their helpline.

13Contact us